Piemaggio

The drawing with the three flower sellers, repeated on the wine labels, has represented the identity of the wines since 1954. Le Fioraie, in Italian 'the flower sellers', is the name of the place where the estate is located.
“Legend has it that the name of Le Fioraie is linked to the a pilgrim friar who passed by the estate, many centuries ago, one day in a very hot summer. The pilgrim, exhausted after so much walking in the excessive heat, fainted. Three sisters, local flower sellers, saw the friar crumple on the ground and offered him a glass of wine to revive him. The friar thanked the flower sellers and resumed his pilgrimage, but he never forgot the place. After a few months he returned, started building a small church and planted a few vines."
We'll never know whether this tale is history or legend: however, the three flower sellers are the symbol linking the wine to its place of production, A direct homage to this magical corner of the Chianti Classico area.