Franco Serra – Barbera d’Alba

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Italy

Piedmont

Wine

Red

The Facts

UPCs 2021 (750ml) - 0 20106 50290 1

Origins Italy > Piedmont > Langhe

Appellation Alba

Varietal Barbera

Cepage 100% Barbera

Winemaking Select grapes are hand harvested. Three weeks maceration is followed by four weeks of fermentation in stainless steel at controlled temperatures. Three months of aging in bottle before release. No wood aging.

Aging Three months in bottle. No wood aging.

Markets Texas

Trade and Media

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Shelf Talker

The Character

Overall Medium-bodied, fruit flavors, food friendly

Aromas Ripe red fruits, hint of tobacco

Mouthfeel Medium-bodied

Tasting Notes Ruby red color. Sweet spice, chocolate and red fruit aromas with hints of tobacco. Medium bodied and dry with ripe red fruit, light tannins and well-balanced acidity.

Selling Point Great value red!

Pairings Tomato-based dishes, cured meats and cheeses

Awards 89pts Wine Enthusiast Best Buy

The Story

Franco Serra is produced by the Sperone family who have been making affordable premium wines for four generations. In 1911, Antonio Sperone opened a small wine shop in Torino where he sold bulk wine directly to consumers. Unsatisfied with the quality and price of the local wine, Antonio started his own winery in Puglia and built a bottling facility in Torino. He was soon able to offer his customers quality wines at prices everyone could afford. Sadly, it was destroyed when the city was bombed in WWII. The winery in Puglia survived the war and enabled Antonio’s grandson Giacomo to open a new facility in 1965 near Milan where he produced vermouth, sparkling wines, spirits and fine wines. In 1983, the family purchased 75 acres of prime vineyards in Piedmont and built the current winery in the small town of Mombaruzzo just outside Monferrato.

About Franco Serra

Brand Story

Franco Serra is a line of traditional and affordable wines from the Piedmont region of Northeast Italy. The wines are produced by the Sperone family at their family estate in Mombaruzzo, Asti. Four generations of winemaking expertise combined with passion for the land make these wines a fantastic journey into Italy's most renowned winegrowing region.

Brand Story

Franco Serra is a line of traditional and affordable wines from the Piedmont region of Northeast Italy. The wines are produced by the Sperone family at their family estate in Mombaruzzo, Asti. Four generations of winemaking expertise combined with passion for the land make these wines a fantastic journey into Italy's most renowned winegrowing region.