True Colours – Organic Cava Brut NV
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Spain
Catalunya
Wine
Sparkling
The Facts
Trade and Media
The Character
The Story
True Colors was first launched in Sweden on February 2017. GLAAD will receive a donation for all bottles sold in the U.S. ($.50 cents per bottle / $6 per case) in support of their continued efforts to accelerate the acceptance of the LGBTQ community.
About True Colours
Brand Story
Altia Sweden is the creator of True Colours Cava. They recognized the growing consumer interest in products that support social issues. True Colours Cava was created in support of the social movements within the European markets for the Lesbian, Gay, Bisexual, Transgendar and Queer (LGBTQ) communities. They developed a fun product that promotes and promises “Love is Sparkling…and Social!” When Highland Imports heard this message the decision was easy to bring True Colours Cava to the U.S. market. With every bottle sold in the U.S., Highland Imports makes a donation to organizations that support LGBTQ Communities and keeps promise that Love is Sparkling….and Social!
Brand Story
Altia Sweden is the creator of True Colours Cava. They recognized the growing consumer interest in products that support social issues. True Colours Cava was created in support of the social movements within the European markets for the Lesbian, Gay, Bisexual, Transgendar and Queer (LGBTQ) communities. They developed a fun product that promotes and promises “Love is Sparkling…and Social!” When Highland Imports heard this message the decision was easy to bring True Colours Cava to the U.S. market. With every bottle sold in the U.S., Highland Imports makes a donation to organizations that support LGBTQ Communities and keeps promise that Love is Sparkling….and Social!
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